The price is per foot, not per rod. Order the TOTAL NUMBER OF FEET FOR YOUR ORDER. Then enter the WIDTH YOU WISH TO SPAN PER WINDOW IN INCHES on the next screen). For example, for 40" face width, you will need 4 feet of rod, cut order of 40 inches:. NOTE: We will cut your rods a bit shorter to allow for the mount you have chosen. Please note that we can not ship lengths over 100” but we may have solutions for your rodding needs over that length. The cost of shipping rodding does not fall under the category of ‘Mounting Hardware and Roller Shade Pulls’ when selecting shipping options at check out. Please call or email us for shipping costs: 213-614-1758 or info@meltonworkroom.com.